Innova brand dog food is manufactured and marketed by Natura Pet Products. Natura Pet Products was first founded in 1992, by Peter Atkins, Ann Rademakers and John Rademakers. These three individuals founded the company because they wanted to produce a pet food that didn't contain dangerously unhealthy ingredients. In addition to producing Innova brand pet food, Natura Pet Products also produces Innova Evo, California Natural, HealthWise, Mother Nature Natural Dog Biscuits and Karma Organic Dog Food. As of right now, none of the Innova dog food formulas are currently being affected by the FDA pet food recall. Because of the recall, however, Natura Pet Products has made many changes to its quality control testing as a preventive measure.



Innova's dog food formulas are based off the same food pyramid used for human consumption. This means that there are ingredients from the five pyramid groups: grain, vegetables, dairy, fruit and meat. All of the Innova dry dog food formulas are subjected to a controlled cooking method, which is marketed as being able to preserve more of the nutrients in each ingredient than conventional pet food cooking methods. All of the Innova formulas are free from artificial colors, chemical additives or chemical preservatives. The price range for Innova's dog food formulas can vary, though may be as much as $62 for a large 30 lb bag.



  1. Innova Adult Dry Dog Food Large Bites
  2. Innova Adult Dry Dog Food Small Bites
  3. Innova Adult Dry Dog Food - Red Meat Large Bites
  4. Innova Adult Dry Dog Food - Red Meat Small Bites
  5. Innova Low Fat Adult Dry Dog Food
  6. Innova Senior Dry Dog Food
  7. Innova Senior Dry Dog Food Plus
  8. Innova Dry Puppy Food
  9. Innova Large Breed Adult Dry Dog Food
  10. Innova Large Breed Senior Dry Dog Food
  11. Innova Large Breed Puppy Dry Puppy Food


Most customer reviews of Innova brand dry dog food formulas are positive. The ingredients in the formulas are very easy to understand, with high quality protein being the first ingredient in most every formula. Though Innova's general formulas may not attract dog owners looking to go grain-free, they still seem to be popular among many dog owners. Innova also seems to be highly recommended by dog owners, with many citing that they were referred to Innova dog food formulas by a friend or fellow dog owner.

However, there were a few negative reviews about Innova brand pet food. While some dogs seemed to have health problems that may not have been directly related to anything in the food (such as urinary tract problems), some dogs did seem to develop loose stools with Innova. Other symptoms that some dog owners experienced was diarrhea and excessive gas. It seemed that these digestive issues were most common in small breed dogs, who tend to have very sensitive digestive systems. Large breed dogs did not seem to have any problems with Innova brand dog food.

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